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                         A new support service to help consumers use over-the-counter 
                          (OTC) medicines correctly is being launched today by 
                          the Consumer Health Information Centre (CHIC). 
                        The service provides an education leaflet and advice 
                          line. The key objective is to provide consumers with 
                          an information resource which is dedicated to giving 
                          advice on using OTC medicines.  
                        The services also aims to: 
                        
                          - encourage the safe and effective use of OTC medicines
 
                          - increase confidence in the safety and efficacy of 
                            OTC 
 
                            medicines 
                          - provide support to potential misusers of OTC medicines.
 
                         
                        The education leaflet highlights the availability of 
                          the new over-the-counter medicines advice line. The 
                          advice line is run by a medical charity, the Medical 
                          Advisory Service which employs nurses who are disabled 
                          through illness or work injury.  
                        The nurses will give advice on queries relating to 
                          usage, storage and interactions of different OTC medicines. 
                          They will also be able to give broader advice relating 
                          to a caller's illness - and will be able to discuss 
                          with the caller which types of OTC medicines would be 
                          suitable for them.  
                        This service gives people another way of getting advice 
                          if they are not able to talk to their pharmacist or 
                          GP. 
                         Dr Ian Banks, CHIC Advisor says, "This new service 
                          is important for the many of us that might have questions 
                          about medication that we buy from a pharmacy. This advice 
                          line has been launched as a source of information dedicated 
                          to the many over-the-counter medicines that people take 
                          for a range of health conditions. We hope this service 
                          will help ensure that people are using OTC medicines 
                          in the safest and most effective way possible." 
                        Kathleen McGrath from the Medical Advisory Service 
                          (MAS) says "The nurses involved have years of experience 
                          in answering advice lines. They will be able to offer 
                          immediate advice on queries, or if the caller has a 
                          more complex problem, the nurse taking the call will 
                          be able to offer a call back counselling service.  
                        "All calls will be monitored, and the MAS will 
                          only stop the call back service when the nurse is certain 
                          that the caller has received all the help they need 
                          or has been successfully referred on to a specialist 
                          support service." 
                        A million leaflets have been distributed to pharmacists 
                          across the UK. Pharmacists are being encouraged to put 
                          the leaflet on self-selection or into the bags of customers 
                          they feel could benefit from the information. 
                        CHIC is an information service run by the Proprietary 
                          Association of Great Britain (PAGB) to help people understand 
                          and treat everyday healthcare problems. 
                        The advice line is open from 10am - 3pm Monday to Fridays 
                          and calls are charged 
                          at standard national rate. The number is 020 8742 7042. 
                          Copies of the leaflet "Getting 
                          the best from the medicines you buy" can also 
                          be downloaded from here  
                           
                         
                          
                        For further information please contact: 
                        Sophie 
                          Taylor-Roberts on 020 7761 1786  
                          Cait Woodward 
                          on 020 7761 1716 
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